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Serato x Roland DJ808

 
 

Art Direction, UX / UI Design for Serato x Roland DJ808, World-class software meets world-class hardware. We worked with the Serato team to create an clean and exciting product page that would talk about their new collaboration with Roland and the invention of the Serato x Roland DJ-808 game changer. 

 
 
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Echoing the product itself, the interactive design features bright colours shining from a textured dark environment. The site includes a variety of interactive and animated elements throughout. These are used to draw attention to key product features, and to provide zoom effects and options for expanded detail.

The DJ-808 product page is the most visited section of the Serato website of all time and has seen over 37000 registrations of interest from fans in over 120 countries.

 

Primary Roles

Art Direction

UI / UX Design

Interaction Design

Project Type

Product

Campaign

Music

Details

Client: Serato

Year: 2016