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Allpress Espresso

 
 

Lead design and Art direction for Allpress Espresso, New Zealands largest coffee supplier. Our job was to understand and translate the sensory experience of being in an Allpress cafe into an authentic digital one.

 
 
 
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With a rich understanding of both the people and technology sides of the Allpress organisation, we were then able to design a solution for Allpress that delivered scalable digital business tools, like multi-language, multi-currency e-commerce in six local markets, and on a platform that respected the brand’s clear and consistent global voice.

 
 
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Now served in over 1,000 independent cafés and restaurants worldwide, Allpress Espresso’s brand connection to the physical coffee experience is as important as ever. Through regional dynamic content on the site, Allpress can ensure their brand story is told authentically through independent community voices and experiences.

 

Primary Roles

Art Direction

UI Design

Designer

Project Type

Large Scale Website

Branding

Coffee

Details

Client: Allpress Espresso

Year: 2017